Privacy Policy

Detroit Equity Group LLC  |  Effective Date: September 8, 2026

1. Introduction

Detroit Equity Group LLC (“Detroit Equity Group,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, submit forms, enroll in programs such as the Wealth Builders Program, make purchases, or communicate with us via email or SMS.

We encourage you to read this policy carefully to understand our practices. If you have questions, please contact us at [email protected].

2. Information We Collect

Information You Provide Directly

We collect information you provide when you:

  • Submit a form, including opt-in forms for free resources such as the Detroit Wealth Starter Kit
  • Register for or enroll in the Wealth Builders Program or other memberships
  • Make a purchase or payment
  • Contact us by email, phone, or SMS

This information may include your first and last name, email address, phone number, billing contact information, and any other details you voluntarily provide.

Information Collected Automatically

When you visit our website or landing pages, we may automatically collect certain technical information, including:

  • IP address and browser type
  • Pages viewed and time spent on those pages
  • Referring URLs
  • Device and operating system information
  • Cookie and tracking data (see Section 8)

3. How We Use Your Information

We use the information we collect to:

  • Deliver requested resources, including the Detroit Wealth Starter Kit
  • Enroll and manage your membership in the Wealth Builders Program
  • Process transactions and send related confirmations
  • Send educational content, program updates, and promotional communications where you have provided consent
  • Send transactional and service-related SMS messages
  • Respond to your inquiries and provide customer support
  • Improve our website, services, and marketing
  • Comply with applicable law

4. How We Share Your Information

We do not sell your personal information.

We may share your information in the following limited circumstances:

  • Service Providers: We work with third-party vendors and service providers who perform functions on our behalf, such as email delivery, customer support, and website hosting. These providers are contractually required to use your information only as necessary to perform their services.
  • Payment Processors: When you make a purchase, your payment information is processed by third-party payment processors such as Stripe. We may receive transaction information, billing contact information, and limited payment details, but we do not receive or store full payment-card numbers.
  • Analytics Providers: We may share data with analytics services to help us understand how our website and services are used and to improve the user experience.
  • Legal Requirements: We may disclose information when required by law or in response to a valid legal process, such as a court order, subpoena, or government inquiry.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice of any such change.
  • With Your Consent: We may share your information with third parties when you have provided explicit consent to do so.

5. Forms and Lead Capture

When you complete a form on our website or landing pages, the information you submit is used to fulfill your request — such as delivering a free resource — add you to our contact list, and communicate with you about programs and services relevant to your interests. You may opt out of marketing communications at any time (see Section 12).

6. Memberships and Purchases

If you enroll in the Wealth Builders Program or make a purchase, we collect information necessary to process your transaction, manage your account, and provide access to purchased content. Payment is processed by a third-party payment processor (see Section 7). We do not receive or store full payment-card numbers.

7. Payment Processors

We use third-party payment processors, such as Stripe, to handle transactions securely. These processors collect and store your payment information under their own privacy policies and security practices. We may receive transaction information, billing contact information, and limited payment details in connection with your purchase, but we do not receive or store your full payment-card number or banking credentials. By making a purchase, you agree to the applicable payment processor’s terms and privacy policy.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and landing pages. Cookies are small data files stored on your device. We use them to:

  • Remember your preferences
  • Analyze website traffic and usage
  • Support marketing and retargeting efforts

You may control cookie settings through your browser. Disabling cookies may affect the functionality of certain parts of our website.

9. SMS Communications and Mobile Data

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-message opt-in data and consent will not be shared with any third parties.

By opting in to SMS communications from Detroit Equity Group LLC, you consent to receive text messages related to your account, requested resources, appointments, service updates, and — where separately consented — marketing and program-related messages. Message frequency may vary. Message and data rates may apply. Reply STOP at any time to unsubscribe from SMS messages, or HELP for assistance.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

12. Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, which may include:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your information, subject to applicable law
  • The right to opt out of marketing communications at any time

To exercise any of these rights, contact us at [email protected].

13. Email Preferences

You may unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link in any email we send or by contacting us at [email protected]. Transactional emails related to your account or purchases are not subject to unsubscribe requests.

14. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected] and we will take steps to delete it promptly.

15. Third-Party Links

Our website and landing pages may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

16. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

17. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Detroit Equity Group LLC
Email: [email protected]